With the use of customer analytics, 3 Day Blinds has increased revenue and profit
In recent years, 3 Day Blinds has increased its use of customer analytics to improve relationships with customers and improve customer experience. In particular, the company’s use of audience segmentation has enabled the company to target customers more efficiently, driving distinct growth in customer segments. This focus has also enabled the company to expand into digital business channels, particularly with the use of advertising online in addition to direct mail tactics. By reducing direct mail while sending it to only select customer segments, 3 Day Blinds has been able to reduce costs associated with advertising while increasing revenue and profitability.
Balance Sheet|M&AIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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