Hallmark has launched new Sign & Send product
In June of 2021, Hallmark Cards Inc (Hallmark) announced its new Sign & Send service. The service works a new way to sign and send physical cards. With the new system, customers can write personalized messages on a piece of paper, take a picture of it, upload it to the system and have a physical card sent with their handwritten message printed on it. This is part of Hallmark’s broader effort to adapt to the digital era.
Product InnovationIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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