Entrust Rebrands with Name Change – More than Just ATM Cards
In September 2020, Entrust Datacard Corporation (Entrust) announced a rebrand, changing its name to Entrust Corporation. This rebrand communicates the company’s product offerings and services, which have been shifting away from physical cards to a digital security software business. It is expected to help the company in the long term by giving both investors and consumers a clear idea of its goals.
Balance Sheet|New Activity|Structural|M&AIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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