AH Bello Corp. pursues name change
After operating as AH Belo (Belo) for nearly 100 years, and then changing their name to Belo Corp in 2002, Bello has announced in March of 2022 announced they would again be changing their name to Dallas News Corporation. This move comes from the company's attempt to embrace ESG principals and distance themselves from the negative connotations of the Belo name, a Colonel who fought for the confederacy. By changing names, the company pursues a strategy of better connecting with their end markets and users in an effort to stabilize and increase sales.
ESGIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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