IRONMAN introduced new virtual events to contend with social distancing
Due to the COVID-19 (coronavirus) pandemic, social distancing regulations and stay at home orders severely affected the ability for in person events to take place. In response to this, the IRONMAN Group launched the IRONMAN Virtual Racing and Rock ‘n’ Roll Virtual Running series, in April 2020. These platforms permitted over 155,000 athletes from 172 nations to train and compete virtually.
COVID|New Activity|M&AIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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