U S Bancorp focuses on younger savers with better robo-advisory services
It's an open secret that young people aren't saving nearly as much as young people fifty years ago; US Bancorp is trying to draw them back in with better investment advice. By lowering the minimum required balance to gain access to Automated Investor, more customizable monetary goals, and infographic-based tracking, US Bank hopes to draw in the first-time investor with few skills in the financial market during this particularly volatile time in market history. By attracting more deposits, the company is expected to exhibit stronger performance.
Balance SheetIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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