Rainbow International operates as a franchise
With more than 400 franchises worldwide, Rainbow International is able to capture a larger market share than its competitors. Most contractors in the restoration services space operate on a regional level where it is easier to form relationships with clients and business partners. By franchising, Rainbow is able to join multiple franchises operating regionally under one brand.
StructuralIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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