PulteGroup and MINE deliver new app to help customers shop for furniture
In August 2021, PulteGroup and MINE, a furniture and home furnishing manufacturer, partnered up to deliver a free interior design service for customers. When a customer visits a PulteGroup home, they can scan the QR code on the furniture, which redirects them to the MINE website where they can purchase the product. Furthermore, customers will be able to virtually experience Pulte models through the website. This partnership demonstrates PulteGroup’s commitment to customer engagement, as homebuyers frequently ask where they can purchase the furniture found in models.
New ActivityIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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