Life Time Fitness bans cable to promote healthier fitness
Life Time Fitness has banned cable from its cardio machines after listening to member feedback. The decision came at the start of 2018 where the company felt that the negativity present in cable news was reducing the mood of its members. Clubs will still be able to air local sporting events and members retain the ability to stream cable via their own devices.
Product InnovationIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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