Curves announces partnership with Women in Fitness Association
At the end of 2021, The Women in Fitness Association (WIFA) and Curves announced a corporate partnership. As a company that has been prioritizing women’s health in the fitness industry for over 30 years, this partnership helps continue Curves' history of providing services for women.
New Activity|Discontinued ActivityIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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