Crunch partners with Apple through Apple Watch fitness experience
In early 2020, Crunch announced a new partnership with Apple to promote Apple Watch Connected fitness centers. In select locations, Apple Watch users can use the Crunch app to reserve classes, record workouts and enter an incentive program. Crunch is leaning into the digitization of fitness by offering a more convenient way to track metrics.
Product InnovationIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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